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2019-2020 设计趋势·图形篇

2019-2020 设计趋势·图形篇

2019-2020 设计趋势·图形篇




2019-2020 设计趋势·图形篇

2019-2020 设计趋势·图形篇

为和大家分享关于设计趋势的见解,ISUX研究了2019-2020的设计趋势。没有必要去遵循年度设计趋势报告,但是否意识到这一趋势,对设计师而言却非常重要。首先我们总结了平面设计的总体趋势,然后是最近延展出来的IP形象,同时也对从Zepeto app 和 Memoji开始的,最近扩展出来的角色设计趋势有所研究,最后则是UX趋势的分析。

ISUX has done a design trend research to share insights on 2019 - 2020 design trends. It is not necessary to follow the annual design trend report, but it is important whether the designer is aware of the trend.First, we summarized the overall graphic designtrends and then went through the recent expansion of the character market.Also, we have researched the avatar design trends started from the Zepeto appand Memoji and analyzed the UX trend for the last.


In this article, we would like to share ‘General Design Trends’, the first part of the ISUX design trend report. ‘General Design Trends’ shows recent branding and motion graphic cases and summarizes 12 notable trends in graphic design.

2019-2020 设计趋势·图形篇


Typography is constantly an important element in design and is used as a method of delivering strong brand messages. Since last year, a lot of brands applied bold San-serif fonts or used strong typography on their designs which has made this become a part of graphic design trend. In addition, there are a lot of typography cases that applying motions and can also find cases applying three-dimensional effect to typography reflecting 3D trends.


2019-2020 设计趋势·图形篇


This is a moving poster design with a kinetic typography concept. Beyond simply placing image and text, three dimensionally moving text over a fixed image conveys a new impression. These graphics are mainly shared through SNS in forms of short looping video.


2019-2020 设计趋势·图形篇


Uber developed San-Serif brand fonts along with logo redesign and applied them throughout the brand system. Uber's moving posters designed with their brand font delivers Uber’s brand messages more strongly.


2019-2020 设计趋势·图形篇

Dia studio常将动态文字应⽤于品牌项⽬,“Squarespace”是其代表作品之一。

Dia studio often applies kinetic typography to their branding projects. This ’Squarespace’ branding is one of their representative portfolio. 


2019-2020 设计趋势·图形篇


A typography made with design event information applied in 3D form as if it were a gift wrapping. A looping gif image was applied as a main graphic. 


2019-2020 设计趋势·图形篇


The Nike Women's advertising campaign in which Korean celebrities appear to support the subjective life of women, also applied bold gothic for their font. This font, designed by Design Studio Guteform basically has an extended form and also has a system that extends to a wider format to match with the proportion of the media. Dynamic and intense typography delivers messages of the campaign and interacts with other design elements which maximizes the graphic effect.。

2019-2020 设计趋势·图形篇


As Instagram applied colorful gradient for their brand color, color gradient trends have been going on for several years. Recently, bright and strong contrasted colors have been used in all graphics of branding, UI, and package design and this trend is applied not only to graphics but also to photography. The strong color combination, dreamy color tone and colorful gradient are expected to be applied to overall design in 2019-2020.


2019-2020 设计趋势·图形篇


Recently a lot of mobile apps apply colorful gradients on their icon design.


2019-2020 设计趋势·图形篇


Eurosport's 2018 PyeongChang Olympic broadcast also applied strong color gradient to all the application designs including logos, graphics and photography. Especially, the contrast of fluorescent graphic and the dark background emphasis the feeling of winter sports. 

Basketball Forever品牌识别

2019-2020 设计趋势·图形篇


This is a rebranding project of NBA news broadcasting company which reflects the latest trends like using colorful gradients and bold typography. They applied a system which various graphic outputs can come out by applying various colors, fonts and layouts.


2019-2020 设计趋势·图形篇


A branding for Tencent Video and Wajijiwa’s idol audition program ‘Mingri Zhi Zi’, expressing the talents of the participants with colorful gradients in different forms of circles. Graphic motifs changes with participants as the program goes on.

2019-2020 设计趋势·图形篇


Recently, asymmetric layout which only shows a part of the entire image has been applied a lot compared to the past when it was often designed based on the fixed grid system. Although each application seems to show only a part of the entire image, designers can apply the graphics to each applications that extend infinitely in a large system. By applying asymmetric layout, designer can have more freedom about applying the graphics elements which can convey a strong impression.

图形海报设计(Vasjen Katro)

2019-2020 设计趋势·图形篇

设计了各种各样图形的Vasjen Katro,不断尝试的形状,颜⾊和布局也反映了最新的趋势,特别是不对称和开放式布局。

Vasjen Katro who designs various graphics, keep tries experiments with shapes, colors and layouts reflecting recent trends. Especially, there are many asymmetrical and open layouts which are recent trends.

Easy Peasy品牌识别

2019-2020 设计趋势·图形篇

Easy Peasy是韩国著名化妆品公司Amore推出的独立化妆品品牌,以品牌关键词轻松、活跃、有趣和大胆为基础,尝试给用户更加简单和亲切的感觉。品牌用看似自由的手绘波浪线贯穿于整个图形设计,打造不对称之美,展现了自由和亲近的形象。

The branding of easy peasy, Korea's leading cosmetics company Amore’s independent cosmetic brand tried to make the color cosmetics brand feel easier and more familiar based on the brand keywords easy, active, fun, bold and chat. In particular, the curves that seem to be drawn freely by hand applied throughout the graphics making all the graphics asymmetrical, and to express free and friendly brand image.

2019-2020 设计趋势·图形篇


The moving logo that has been already a trend for years and now there are some branding cases that applies interactive elements. Rather than applying a strong and powerful logo, flexible and easy brand communication method has became a trend by using interactive identity which responds and changes regarding to the contents.


2019-2020 设计趋势·图形篇


It is an example of identity that can expand it’s shape into various shapes and patterns using a simple square as a basic shape. The basic elements are maintained simple, maximizing the effect of interactive image. 


2019-2020 设计趋势·图形篇


SM Entertainment, one of Korea's largest entertainment agencies has developed a new brand identity that can reflect their expanding business. It is a flexible identity which basic circle form changes it’s form into various shape as connected S and M. The flexible symbol and the circular pattern of various colors are the core of SM Entertainment’s visual identity.

第59 届塞萨洛尼基国际电影节品牌识别

2019-2020 设计趋势·图形篇


This is an interesting identity case of a movie festival designed with the images of film reel tangled instead of the formal festival logo. It is not a fixed image, but a complex tangled film form, reflecting various colors and images in a complex way, expressing the purpose of the festival to convey various stories and emotions through movies.


2019-2020 设计趋势·图形篇


The basic rectangle unit conveying the core message of the exhibition is repeatedly copied in to 3 dimensional space which express the identity of the exhibition. Throughout the exhibition hall, you can see that this identity has applied in interactive and modified forms, which has also been applied to various applications in different shapes.

2019-2020 设计趋势·图形篇


3D trend has been so popular that graphic trends can not be discussed without it. Nowadays there are many attempts to show more vivid and fresh impression by applying sophisticated texture to 3D images. People are defining a new realism by adding a realistic texture to the geometric 3D forms which creates graphics that can not exist in reality.

George Stoyanov 3D插画

2019-2020 设计趋势·图形篇

George Stoyanov通过组合各种几何形态来表达形状之美。这种视觉尝试很有意思,因为它很难在现实中制作。

George Stoyanov expressed the beauty of shape by compositing various geometric forms. This kind of visual attempts are interesting because it is difficult to make in reality.

Adobe Think Tank 视觉图形

2019-2020 设计趋势·图形篇

这张图像由不同形状、纹理和颜色的几何物体设计而成,表达了Adobe Think Tank包含各种主题论坛的品牌特征。

This image was designed with geometric objects of different shapes, textures and colors expressing the identity of Adobe Think Tank which is a forum contained with various topics.

The Hyundai ‘Super Consumers’品牌视频

2019-2020 设计趋势·图形篇


By applying various materials and colors to the shapes of people walking conveys an unrealistic and fresh impression. 


2019-2020 设计趋势·图形篇


The main copy “cozy” feeling is applied as soft fur material which give a new impression. This unrealistic graphics in a realistic texture gives a fresh feeling. 

2019-2020 设计趋势·图形篇


Using organic graphics is not a new trend, but we can find there are lot of graphics using the effects of expressing liquids such as water and oil also for this year. It is sometimes used as a graphic motif of brand identity, but you can feel the trend strongly in short motion graphics made in 3D form. This organic shape with intense colors and gradients conveys a sophisticated and dreamy feel.


2019-2020 设计趋势·图形篇


Organic forms are often applied in 3D, and this trend is widely applied in short video work shared on SNS. Especially for this year, there are many cases which transparent texture is applied to 3D organism form. This transparent material reflects the surrounding color and creates a mysterious atmosphere by applying various colors.

Peacock Society 2018 品牌识别

2019-2020 设计趋势·图形篇


By applying bright and colorful gradient to organic shapes, this graphics express the identity of electronic music festivals in Paris. 

2019-2020 设计趋势·图形篇

各式各样的平面插画曾经退出过潮流,但现在已经成为一种强烈的设计趋势。很多品牌都通过聘请知名插画家的方式,用平面插画给大众新的印象。去年以来,除了2D, 3D角色插画也成为一种趋势被应用到越来越多的品牌设计当中。

Illustrations once had been backed up in trend by various graphics using photographs but now became a strong design trend. Lot of brands are trying to use graphics that can give a new impression to their brands by hiring famous illustrators. In addition to 2D illustrations, 3D character illustrations have become a trend since last year and more cases are being used for branding.

Uber 品牌插画

2019-2020 设计趋势·图形篇


The illustration style applied in Uber’s new identity are the fun elements in the concisely organized brand system. 


2019-2020 设计趋势·图形篇


It is a brand video of Spotify using 2D illustration applying hand-drawn texture, simple color, a person’s form with big limbs which are the recent illustration trends.


2019-2020 设计趋势·图形篇


This is an example of 2D pattern design based on 3D character which is applied on package design and to the brand video.

2019-2020 设计趋势·图形篇


Isometric is to draw 2D graphics in to three dimension which has been a trend widely applied in graphics and motion videos recently. Lot of designers use this technique to give a new impression by showing the whole graphic in one frame and creating a playful and unique atmosphere. It seems that isometric will be also popular this year as last year.


2019-2020 设计趋势·图形篇

经常使⽤等距技术和彩⾊渐变的插画家Mohamed Samir设计了一系列富有趣味性的海报。

The illustrator Mohamed Samir who often uses isometric techniques and colorful gradients designed a series of interesting posters.


2019-2020 设计趋势·图形篇


The isometric method can give an impression that objects become like a miniature. Recently, a lot of cases can be seen which have made the screen more special and interesting using this isometric technique.

2019-2020 设计趋势·图形篇


Combining various type of graphics from different media was a common way to have an interesting effect from the past. Recently, lot of cases can be found combining bold colors, realistic photographs and 3D images to give a fresh impression. Realistic images or videos combined with flat elements are considered to be one of the major trends of 2019.


2019-2020 设计趋势·图形篇


When 2D and 3D images are combined, three-dimensional effect can be more prominent and special. These videos are good cases using this method. 


2019-2020 设计趋势·图形篇


Converse's campaign video is a good design case of a mixture of shooting videos and 2D graphics. 


2019-2020 设计趋势·图形篇


By adding glowing scribble animations to live-action videos, the videos can be more dynamical and interesting. Recently, more videos of dancers  and singers in SNS platform apply this kind of effect.


2019-2020 设计趋势·图形篇


There are a lot of work that is hard to know whether it is 2D or 3D. These videos can convey a new feeling by expressing the motion of the object in three dimensions rather than simply using 2D graphics.

2019-2020 设计趋势·图形篇

当通过SNS共享图形图像变得很普遍时,短小而重复的动态图形也变得很易见。logo,2D插画, 3D图像和各种各样的图形都以短循环动画的形式共享。

As sharing graphics and images through SNS has become very common, short and repetitive motion graphics can be easily seen. Logos, 2D illustrations, 3D images, and various graphics are all shared in a short looping animation form. 


2019-2020 设计趋势·图形篇


These short videos convey unique and fun image by repeatedly applying short actions to a simple and flat illustrations.


2019-2020 设计趋势·图形篇


As 3D is the main trend, short and repetitive images using 3D are also noticeable. Adding the real texture and effects of 3D can convey unique feeling. 

2019-2020 设计趋势·图形篇

AR 和VR技术的发展,对平面和多媒体的设计趋势产生了很大的影响。这些新技术使人们对品牌有更加立体的体验。

The development of AR/VR technology had a great impact on graphic and multimedia design trends. Recently, these new technologies lead people to have three dimensional brand experience.

Le Graphisme Augmente 图形海报

2019-2020 设计趋势·图形篇

尽管是印刷海报,它也允许人们通过印刷材料使⽤3D AR技术获得交互式体验。印刷海报只包含简单的几何图形和极小的信息,但当你通过手机查看时,将看到获得更多的信息和看到立体的形状。

Even though it is a printed poster, it allows people to have interactive experience using 3D AR technology through a printed material. Printed poster contains only simple geometric graphics and minimal information, but when you see the poster through your mobile, you will get more information and see three dimensional shapes.

Apple Music x Memoji 广告

2019-2020 设计趋势·图形篇

Apple使用基于AR技术的memoji来推广Apple music。著名艺术家如Ariana Grande推出了他们的最新歌曲,通过这支广告,Apple一起宣传了Apple Music和memoji。

Apple used the memoji to advertise Apple music which is based on AR technology. The famous artists such as Ariana Grande promoted their latest songs, while Apple had advertised Apple Music and memoji together through this ad. 

Nike:上海Never Done运动店铺网站

2019-2020 设计趋势·图形篇


This is a Shanghai Nike’s 360-degree online retail shop project through VR technology that allows you to purchase and experience services based on the amount of sweat that you made through exercise. 

奥迪Quattro Coaster广告

2019-2020 设计趋势·图形篇


It is Audi’s project that use AR technology to bring the car to its own place and allow the consumers to actively experience driving the car.


2019-2020 设计趋势·图形篇

2018年英雄联盟的开幕舞台利用AR技术,使演唱POP / Stars的真人歌手和游戏里K / DA角色一起同台演出。这些被实时跟踪的角色,在实际舞台上带来了真实的表演效果。

The real singers who sang POP/Stars on the opening stage of the League of Legends 2018 and the characters of K/DA had stage together using AR technology. The characters were tracked in real time and gave the effect of performing on the actual stage. 

2019-2020 设计趋势·图形篇


New retro, which interprets retro in a modern sense, has became a new trend. New retro is a word that combines ‘New’ and ‘Retro’, a modern interpretation of nostalgia for the past. It has become a new trend not only in design but also in various fields such as fashion, architecture and pop culture.


2019-2020 设计趋势·图形篇


Retro graphics and videos that reinterpret video games and Hollywood movies that were popular in the 80s and 90s became popular again. 

Fritz Coffee Company品牌识别

2019-2020 设计趋势·图形篇

韩国著名咖啡品牌,Firtz Coffee创造了独一无二的,具有复古logo和图形的品牌标识。

As well known cafe branding case in Korea, Firtz Coffee created a unique brand identity with retro logo and graphics. 



A trend does not flow in one direction but can extend to various ways as we see how latest design trend reflects technologies such as 3D and AR/VR but also contains the retro style. I hope that these various design trends will be applied in a new way, so that new and interesting designs can be created.


Thanks for your reading and it comes to the end of Graphic Trends. IP Character Design Trends are coming soon…







2019-2020 设计趋势·图形篇




( https://isux.tencent.com/articles/pupusfantasyjourney)


原文始发于微信公众号(腾讯ISUX):2019-2020 设计趋势·图形篇



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